ABOUT DÉESSE PRO
The Déesse PRO LED Light Therapy brand is one of the most coveted and luxury positioned LED and wellness tech brands in the world with it being the A list go to brand of choice and used by clinical, holistic & aesthetic practitioners globally to treat skin concerns and optimise treatment outcomes, as well as being the aspirational brand of choice within the consumer market.
POSITION SUMMARY
This role requires an exceptionally dynamic digital & social first individual who will be responsible for deploying the global brand & campaign plans for the Déesse PRO light therapy brand. You will assist in the deployment of communications & activations to support this brands success in all 4 corners of the world, both online & offline. Working closely with all stakeholders our trade & consumer channels, this high energy role will excel in co-ordinating and delivering a progressive roll out of brand presence for this pioneering brand.
MAIN ROLES & RESPONSIBILITIES
GLOBAL BRAND MANAGEMENT
• Define & briefing content for brand materials for all channels on continual basis to create, develop to drive presence and sales in line with plans
• Support GBM with co-ordinating PR, Digital, E-Commerce and Content Teams to ensure the cohesion of campaign messages and visuals for all brand projects.
• Shape & finalise clear marketing toolkits to excite the business on the new launch/campaigns providing channels with a complete kit to flawlessly execute
• Upkeep the brand folder & channel tool kits with design/content team support
• Ensure PR highlights are logged and seamlessly integrated into brand messaging and activity on continual basis.
• Ensure competitor insight, merchandising, promotional and asset best practice are reviewed continually and fed back to head of brand /marketing director
• Ensure case studies, testimonies are collated and documented to utilise across comms
• Support NPD launches & POS development
• Drive presentations and update materials that inspire & inform all stakeholder
BRAND ACTIVATION
• Work closely with Global brand manager to deploy 360-degree marketing campaigns, complete with brand asset tool kits.
• Ensure all brand partnerships, sponsorships & events are deployed to best practice to uphold positioning and brand identity
• Supervise bringing brand to life across digital platforms ( DTC Consumer & Trade comms) in line with weekly & monthly plan
• Stakeholder Newsletter creation with all parties for monthly deployment
SOCIAL, INFLUENCER & COMMUNITY MANAGEMENT
• Proficient in managing social media for a global brand : content creation, publishing , setting KPIs, social listening & community building as global authority to our partners
• Ensuring all events & brand activations are featured within our social plan
• Ensure our Social media & Tik Tok deployment is on brand & published to plan
• Build global database of influencers, partnerships and communities and identify ways of building brand profile in association with Head of brand
WHAT WILL MAKE YOU RIGHT FOR THIS ROLE?
• You thrive in fast pace environments
• Your experienced and passionate for all things skincare, beauty tech and luxury, with a true and detailed understanding of the end consumer’s needs, wants and lifestyle
• Digital first & ideally DTC experience
• Social savy with experience in influencer & community management
• Loves events and brand activations
• Appreciates importance of aligning a marketing strategy with a sales driving assets
• Organised and laser focused on detail
• Hungry for growth, both personally and for the company – willing to go that extra mile to exceed objectives and expectational.
• Creative flair is essential to spearhead the progression of brand
• A global understanding of the beauty tech and aesthetics industry to aid market penetration and role out strategies
• Responsive and adaptive to changing workloads, timelines and outputs required due to the fast-moving pace of the industry and company
• Desire to work within a small but dynamic entrepreneurial company and be a key player in overall brand success
• We are looking for a team member to grow with us. Your ability to develop potential & current clients into devoted customers and achieve a sustained growth for the brand will be rewarded with an excellent package and a progressive structure with ample opportunities. If you’re up for a fast, progressive and exhilarating ride within the global luxury wellness sector then this is the role for you.
EXPERIENCE & KEY SUCCESS CRITERIA
• At least 3yrs solid experience in a similar role
• Can identify and differentiate approach B2B vs B2C
• Brand experience in a fast-paced environment at an international level
• Proven ability to manage 3rd party agencies – e.g. designers/digital agencies
ABOUT THE COMPANY & BRAND
Harpar Grace International is a privately owned, entrepreneurial, dynamic and passionate company founded in 2013, specialising in the development, distribution and management of luxury, cosmeceutical, spa and retail brands.
Harpar Grace are the exclusive distributors for iS Clinical Cosmeceuticals, Totally Derma Nutraceutical drink supplement throughout UK & Ireland and Caribbean and global brand owners for Déesse PRO LED Light therapy brand. The company continues to achieve exceptional year-on-year performance and the team is rapidly expanding to support the ambitious growth of the company and brand portfolio.
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