GESKE Expands UK Presence with Dedicated Direct-to-Consumer Platform

Harpar Grace International (HGI) has announced a significant expansion of its strategic partnership with GESKE German Beauty Tech, launching a dedicated UK direct-to-consumer platform for the innovative beauty technology brand.

The launch marks an important milestone in GESKE’s UK growth, giving consumers direct access to its portfolio of AI-powered beauty technology, professional-grade skincare devices and personalised digital experiences.

As GESKE continues to expand its presence internationally, the new platform creates further opportunities to connect with UK consumers and introduce more people to the brand’s approach to technology-led, at-home skincare.

Strengthening a Strategic Partnership

As GESKE’s exclusive UK strategic partner, Harpar Grace International plays a central role in establishing and growing the brand across the UK and Ireland consumer channel.

The introduction of a dedicated direct-to-consumer platform represents the next stage of this partnership, supporting greater brand awareness, direct consumer engagement and the continued development of GESKE’s UK presence.

The expansion reflects HGI’s commitment to bringing innovative, science-led beauty and skincare brands to market, responding to growing consumer interest in accessible technology and personalised skincare solutions.

Bringing German Beauty Technology into the Home

Founded in Germany, GESKE has received more than 200 international awards across design, technology and product development.

The brand combines German engineering, dermatologist-led innovation and AI-powered personalisation to create connected skincare experiences designed for use at home. Its portfolio of beauty technology devices aims to make advanced skincare technology more accessible, allowing consumers to incorporate targeted treatments into their everyday routines.

At the centre of the GESKE experience is its SmartAppGuided™ technology platform, which uses artificial intelligence and machine learning to generate personalised skincare recommendations and treatment routines based on individual skin needs.

Together with its portfolio of clinically tested beauty technology devices, the platform connects digital guidance with at-home treatments, offering a more personalised approach to skincare.

A New Chapter for GESKE in the UK

The UK is a key market for beauty innovation, with consumers increasingly interested in solutions that combine convenience, personalisation and performance.

Commenting on the launch, Erica Casey, Chief Executive Officer of Harpar Grace International, said:

“The UK is one of the most sophisticated beauty markets in the world, with consumers increasingly seeking innovative solutions that deliver both convenience and efficacy. The expansion of our partnership with GESKE and the launch of its dedicated UK direct-to-consumer platform represent an important milestone for both businesses.

GESKE is redefining the beauty technology category through innovation, accessibility and personalisation. This launch strengthens the brand’s position in the UK while providing consumers with direct access to a connected skincare ecosystem designed to support long-term skin health and confidence.”

The new platform represents a further step in the development of the partnership, strengthening GESKE’s connection with UK consumers while supporting its long-term growth ambitions.

Looking Ahead

The launch of GESKE’s dedicated UK direct-to-consumer platform reinforces the shared commitment of GESKE and Harpar Grace International to innovation and the continued evolution of beauty technology.

By bringing together intelligent digital experiences, personalised skincare guidance and advanced at-home devices, GESKE is continuing to develop its presence in the UK market and expand access to its connected beauty technology ecosystem.

Through its strategic partnership with GESKE, Harpar Grace International continues to support the growth of innovative brands that are shaping the future of beauty, skincare and wellness.

Discover GESKE German Beauty Tech and explore its connected approach to at-home skincare.