Harpar Grace International Introduces Australian SPF Brand Airyday to UK & Ireland Professionals

Harpar Grace International (HGI) has announced the professional launch of Airyday across the UK and Ireland, bringing the premium Australian sun protection brand to its network of clinics, spas and skincare professionals.

As demand for effective, everyday sun protection continues to grow, Airyday offers a fresh approach to SPF, combining high-performance formulations with cosmetic elegance and a focus on making daily sun protection an enjoyable part of every skincare routine.

A New Approach to Everyday SPF

Founded in Australia by Fran following her melanoma diagnosis at the age of 36, Airyday was created to challenge traditional perceptions of sunscreen and encourage greater adoption of daily SPF.

Developed for modern consumers, the brand offers a range of formulations designed to suit different skin types, lifestyles and environments. Its approach centres on making sun protection more accessible and appealing, helping to extend the conversation around SPF beyond the summer months.

With its Australian heritage, Airyday brings valuable sun-care expertise from a country known for its high levels of UV exposure, aligning with the growing focus on preventative skincare and long-term skin health.

Introducing the SPF Wardrobe

At the heart of Airyday is its unique SPF Wardrobe concept, which offers a collection of texture-led sun protection solutions designed to meet different skincare needs and preferences.

Rather than taking a one-size-fits-all approach, the range allows skincare professionals to recommend SPF options tailored to individual skin types, lifestyles and seasonal needs.

For clinics, spas and skincare professionals, this creates an opportunity to offer more personalised recommendations and encourage clients to incorporate sun protection into their everyday routines.

Supporting the Future of Professional Skincare

As the exclusive UK and Ireland distribution partner, Harpar Grace International identified Airyday as a brand with the potential to address an important opportunity within the professional skincare market.

The launch reflects HGI’s ongoing commitment to partnering with innovative beauty, wellness and aesthetics brands that combine distinctive product offerings with meaningful opportunities for professional partners.

Erica Casey, Chief Executive Officer of Harpar Grace International, commented:

“At HGI, we are focused on identifying brands that bring genuine innovation and commercial opportunity to our professional partners. Airyday stood out not only because of the quality of its formulations, but because it addresses an increasingly important conversation around daily SPF use and preventative skin health.”

She added:

“The brand’s Australian heritage, founder-led mission and unique SPF Wardrobe concept offer a compelling proposition for clinics, spas and skincare professionals looking to deliver more personalised recommendations to their clients. We are delighted to introduce Airyday to the UK and Ireland market and look forward to supporting its long-term growth.”

Making Sun Protection an Everyday Essential

The introduction of Airyday reinforces the importance of positioning SPF as an essential part of year-round skincare, rather than a seasonal consideration.

By combining a consumer-friendly approach with a diverse range of formulations, the brand offers skincare professionals a new way to engage clients in the sun protection conversation and support a more personalised approach to daily skin health.

Through its partnership with Airyday, Harpar Grace International continues to expand its portfolio of premium beauty and professional skincare brands, bringing innovative solutions to the UK and Ireland market.

Discover Airyday and explore its approach to everyday SPF.