Harpar Grace International (HGI) announces its launch into the dental sector with a dedicated commercial activation programme, designed to make integrating aesthetics into dental practices simpler, more profitable and commercially sustainable.

Sector-specific activation kits

Recognising that successful diversification requires more than simply supplying products, HGI has developed sector-specific activation kits: ready-to-order business solutions that support dental practices at every stage of their aesthetics journey. From practices introducing facial aesthetics for the first time to established providers looking to optimise growth, the activation kits combine carefully selected product portfolios with marketing, merchandising, patient engagement and commercial support tailored specifically for the dental industry.

The initiative is further strengthened by the introduction of a new CPD accredited education module for iS Clinical. The training focuses not only on clinical excellence, but also on consultation, patient pathways, treatment integration and business development, ensuring dental practices can confidently build profitable, compliant aesthetic services.

Founding Partner of ADAP

To reinforce its commitment to the profession, HGI has also become a Founding Partner of ADAP, the Association of Dentists in Aesthetic Practice. As a newly forming association dedicated to championing education, collaboration and professional development, ADAP plays an important role in bringing together dental professionals to share knowledge, raise standards and help practices navigate an evolving aesthetics landscape.

This partnership reflects a shared ambition to empower dental partners with more than just products. Together, HGI and ADAP will work to provide greater access to educational resources, industry insights and collaborative opportunities that support both clinical excellence and business success.

“At Harpar Grace International, we believe successful aesthetics businesses are built through education, commercial strategy and long-term partnership, not simply product supply.”

Erica Casey, CEO, Harpar Grace International

“Dental professionals are perfectly positioned to offer facial aesthetics, but many practices need practical guidance on how to integrate these treatments successfully into their existing patient journey. Our sector-specific activation kits remove complexity by giving practices everything they need to launch, grow and scale aesthetic services with confidence.”

Unlocking new opportunities for dental practices

As patient demand for integrated facial aesthetic treatments continues to grow, HGI’s dedicated dental proposition enables practices to unlock new revenue opportunities while delivering enhanced patient care through a seamless combination of dental and aesthetic treatments.

With this commitment, Harpar Grace International continues to strengthen its position as one of the UK’s leading strategic partners for aesthetic businesses, bringing together world-class brands, commercial expertise and education to help practices thrive.

Explore HGI for dental practices

Download the full press release (PDF)

Media enquiries: Brittany Tottle, Fox Collective Communications, brittany@fox-collective.com